PW Gyms website homepage with bold fitness branding
CASE_STUDY // PW-GYMS2025Bradford, West Yorkshire

PW Gyms

Web design, app, and platform build

A full digital setup for a women-only gym in Bradford: the public website, a member app, QR entry, and an admin dashboard.

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01THE BRIEF

Challenge

PW Gyms needed more than a launch website. They needed a public site that could sell memberships, an app that made access and booking simple, and an internal tool to actually run the gym day to day.

The gym was launching from scratch, so the site had to build trust fast, with no brand history to lean on.

The public site, the member experience, and the admin tools all had to feel like one system, not three separate products.

It also had to handle the practical stuff: class booking, member management, and QR access.

02THE RESPONSE

Solution

Designed a marketing site built around membership clarity, the key facilities, and a stronger first impression from local search.

Built a companion app for member access, QR entry, and day-to-day interaction with the gym.

Created an admin dashboard to manage classes, members, and the operational side from one place.

03THE WORK

What I delivered

Deliverables

Website design and frontend developmentCompanion mobile appAdmin dashboardMembership journey and conversion flowQR-powered access experience

Tools and tech

Next.jsReactTypeScriptCapacitorNode.jsPostgreSQL
04THE EVIDENCE

Project gallery

01 / 04PW Gyms homepage design

Frame 01

Homepage positioning the gym as a more serious local launch.
02 / 04PW Gyms classes page

Frame 02

Class booking and scheduling interface on the website.
03 / 04PW Gyms about page

Frame 03

Supporting content used to build trust before launch.
04 / 04PW Gyms contact page

Frame 04

Contact and location page designed to remove friction for enquiries.