CASE_STUDY // CHA-CHA-CHAI2024

Cha Cha Chai

Brand identity, motion, and marketing creative

Brand identity, campaign visuals, print, and motion for a modern chai brand that wanted cultural warmth with a sharper edge.

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01THE BRIEF

Challenge

Cha Cha Chai needed an identity that felt warm and current, and that actually worked across launch material, social, print, and motion.

It had to reference chai culture without feeling generic or themed.

The identity had to hold up day to day, across menus, posters, and social.

Motion and rollout had to feel like part of the same system, not add-ons.

02THE RESPONSE

Solution

Built a bold identity with stronger colour, type, and campaign framing.

Carried the brand into posters, menus, social, and motion loops so launch and everyday use stayed consistent.

Used motion to give the brand more pace and life online.

03THE WORK

What I delivered

Deliverables

Brand identity directionCampaign posters and launch visualsMenu and print collateralSocial content and motion loopsMarketing-ready brand rollout assets

Tools and tech

Adobe Creative SuiteMotion design workflowCampaign art direction

04THE EVIDENCE

Project gallery

Cha Cha Chai hero identity visual — Frame 01
Lead brand visual used to set the tone for the wider identity.

Cha Cha Chai rollout visual — Frame 02
Supporting campaign direction carried through launch assets.

Cha Cha Chai poster design — Frame 03
Poster system used for promotions and seasonal pushes.

Cha Cha Chai menu design — Frame 04
Print collateral designed to stay practical and on-brand.

05 / 05

Frame 05

Short-form motion used to bring the identity to life online.

05THE RESULT

Outcome

Pulled print, digital, and motion into one consistent brand world.

Gave the business launch material that looked deliberate and recognisable.

Outcome and campaign details available on request.

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